"Ground-breaking" Aussie Motorcycle Jeans Capture Global Attention in the Red Dot Awards!

Material blend jeans that are as tough as leather, have caught the attention of some of the most reputable design judges in the world. Translation? The world has caught up to what many of us have known for years - that Melbourne's own Draggin Jeans are amongst the top product designs on the globe.

The family owned company, serving bikers and the fashion conscious around the world, has received a prized "red dot" for its ground breaking C-Evo jean. And when we say ground breaking. we mean it, in both its revolutionary, tried and tested ability to withstand the rider/ground abrasion experienced during a motorbike fall, and its place in the forefront of national design, now confirmed by the International awards, announced this week.

The C-Evo design, is the first CE approved jean in the world, and uses "dyneema", a military grade fibre, known as the world's strongest, in its mix to make it tougher than every other product of its type, in the market today.

That unique design clearly convinced the judges of its merit in the red dot design award, one of the most renowned international product competitions, taking out the product category and receiving the "red dot" seal of quality for high design quality by the jury with its panel of highly respected experts.

"It's taken five years of development to get this product to this point, and we're really proud to say that it's the only jean design of its type to receive not only the red dot, but the much sought after CE seal of approval," says Draggin's CEO, Grant Mackintosh.

"While almost every motorcyclist in the world will have come in contact with the CE mark, many may be unfamiliar with its significance. CE stands for Conformité Européenne, which is French for European Conformity.. In the broader sense, the CE logo is a universally recognised symbol of product quality and durability."

During the stringent CE testing the Draggin C-Evo Jean was put through its paces to replicate the same abrasion and impact experienced during a motorbike rider.s fall. It passed all the tests and survived, and interestingly reached the same recovery rate as leather race suits.

The red dot award dates back to 1955, and Draggin's General Manager, Fiona Mackintosh says the award will certainly consolidate and expand current trade in Europe and the US... but just don.t ask her for the exact recipe of the C-Evo jeans... there's no giving away that special recipe!

About the Red Dot Design Award:

The red dot design award dates back to 1955 and is now the world's largest and most distinguished design competition. It breaks down into the three disciplines "red dot award: product design", "red dot award: communication design" and "red dot award: design concept". There were almost 14,000 entries from 68 countries in the year 2010 alone. This year, designers and companies from 60 countries entered 4,433 products in the "red dot award: product design".

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